Category Archives: Quality

stakeholder analysis: ISO9001-2015

With the new ISO9001:2015 the stakeholder analysis has got a much more prominent position in the Quality management system. Of course, every company knows their most important stakeholders. However, not every stakeholder is always well understood or taken into consideration when major decisions are taken. A good stakeholder analysis gives the company an up to date list of all stakeholders and how to manage them.

Identify stakeholder

Identifying the most important stakeholders isn’t all that hard. Most companies have stakeholders like:

  • Customers
  • Suppliers
  • Employees
  • Government
  • Neighbors
  • Competitors
  • etc.

The list can get quite long depending on how specific you get.

Classification of stakeholders

The analysis becomes slightly harder when companies start to classify or order these stakeholders. It is important to give every stakeholder a type of ranking depending on how big the influence on the company is. Yes, customers are among the most important stakeholders but for example, what about the government? Companies that have a big impact on the environment have a different relationship with the government compared to a trading company. It is important to find out which stakeholders are most important. You can ask a question like “How easy is it for this stakeholder to close the doors of the company?”

Action plan

When the stakeholders are identified and classified, an action plan needs to be created on how to manage the different kind of stakeholders. The plan should include ways how the company will inform the stakeholders and regarding which activities every stakeholder is informed of. This can be structured in a communication plan, or very easily and straight forward in the analysis document. When some concrete actions need to be taken, make sure you always assign one single person as the owner of the task. This prevents people from pointing to each other when nothing is happening.

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ISO 9001 – Why get certified?

Why would any company comply with a standard apart from being forced by customers? One important reason is that quality is at the core of every organization. When an organization doesn’t deliver a high quality service or product, it won’t be in business very long. The ISO 9001 standard provides companies with guidance to keep quality consistent.

Customer Demand

Demand from the customer(s) should never be the main reason for implementing a quality management system, and neither should marketing. When this is the case, every effort for the system feels like a waste of time. A push from customers can be the trigger to implement a quality management system, but the main reason should come from within the company. The structure which comes with implementing ISO 9001 helps to align the organization.

Learning Company

Next to business continuity, ISO 9001 gives guidance for becoming a learning company. The continuous improvement methodology embedded in the standard focuses on identifying and reducing inefficiencies in internal and external processes. This way ISO 9001 provides companies with the right tools to figure out exactly which parts of the organization can be improved.

Rigid

A lot of people have the notion that the procedure makes the company rigid and less flexible. Although the written procedure should be followed by the employees, the procedure itself can be written in such a way that it leaves room to manoeuvre for employees. Besides, some slight rigidness isn’t all that bad especially when it comes to financial matters or quality of products and services. When you start to setup a new ISO 9001 management system it is important to be rigid in the procedure where there is no room for failure. The less critical processes can be noted with more flexibility.

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